The MBA - Marketing and Media Management (MMM) program seeks to develop quality human resource, capable of playing strategic leadership roles across a variety of mainstream as well as new media organization, and top-level, contemporary, consumer marketing companies.

It is a 72 credit-hour program divided into a foundation stage of 36 credit hours covering the traditional management disciplines, followed by 36 credit hours of rigorous advanced level courses focusing on leadership strategies, strategic management, business analytics, digital marketing, and strategic media marketing. The program is rounded off with a media-focused Capstone Project.

Required Courses

Accounting Communication Economics Finance Human Resource Management
ACC419
Financial Accounting
COM410
Digital Business Communication
ECO409
Business Economics
FIN408
Theory and Practice of Financial Management
HRM410
Managing Human Capital
HRM606*
Leadership, Ethics and Change
Management Law Marketing Media Statistics Capstone Projects
MAN418
Management and Organizational Dynamics
MAN606*
Business Analytics for Decision Making
MAN612*
Strategic Management
MAN616*
Entrepreneurship and E commerce
LAW409
Corporate and Business Laws
MKT402
Marketing Management
MKT404
Methods in Business Research
MKT509
Consumer Behavior
MKT527
Integrated Marketing Communication
MKT620*
Digital Marketing
MMM401
Media and Social Change
MMM601*
Digital Video Production
MMM602*
Global Media Marketing Strategies
MMM603*
Seminar in Strategic Media Marketing
MMM604*
Screenwriting for TV & Cinema
STA411
Quantitative Analysis for Decision Making
BPR601*
Capstone Project I
BPR602*
Capstone Project II

*Indicates MBA level course

Elective Courses

MEDIA
MMM605
Advanced Documentary Film-making
MMM606
Media Psychology

 

Course Structure

FOUNDATION STAGE
Semester One Semester Two Semester Three
Quantitative Analysis for Decision Making
Financial Accounting
Consumer Behavior
Digital Business Communication
Theory and Practice of Management
Marketing Management
Methods in Business Research
Business Economics
Financial Management
Corporate and Business Law
Managing Human Capital
Media and Social Change
MBA STAGE
Semester Four Semester Five Semester Six
Leadership, Ethics and Change
Strategic Management
Digital Marketing
Screen writing for TV & Cinema
Business Analytics and Decision-Making
Integrated Marketing Communication
Global Media Marketing Strategies
Capstone Project I
Entrepreneurship and E commerce
Seminar in Media Marketing
Elective 1
Capstone Project II