BBA (Honors) Program is a professional and comprehensive management degree providing conceptual knowledge and in-depth exposure to functional areas in business management including accounting, marketing, finance, management, entrepreneurship and MIS along with special emphasis on leadership, social awareness, creativity and innovation. The program employs latest approaches in experiential learning to develop skills for interpersonal communication, team work, foreign languages and managing diversity. Students learn to think critically and to apply conceptual knowledge to real world challenges and design solutions.

Graduates of BBA program distinguish themselves with their personal and professional excellence as managers and entrepreneurs in their areas of specialization. They are well rounded professionals known as doers and go-getters and are in great demand by the industry.

The Bachelor of Business Administration (Honors) is a four-year program. It requires completion of 144 credit hours of course work and 2 credit hours of internship in a firm approved by the College. A student is required to complete 48 courses of 3 credit hours each in order to meet the degree requirements. Six credit hours are structured into the program for a foreign language course. Students must maintain a CGPA of 2.5 for the conferment of the BBA (Honors) degree.

Students are provided with general business courses as part of their studies and select electives from the following specializations:

  • Accounting*
  • Finance and Banking
  • Human Resource Management
  • Industrial Management
  • Management Information Systems
  • Marketing
  • Advertising and Media Management
  • Management
  • Logistics and Supply Chain Management

*ACCA affiliation with BBA program of IoBM offers 5 course exemptions (F1 - F5) to BBA students of IoBM

Courses are divided into Foundation, Core and Electives.

Foundation Courses

COMMUNICATION LANGUAGE ECONOMICS LAW

COM100
Foundation English**
COM107
Academic English (W, R)
COM202
Business and Professional Speech (E)
COM205
Persuasive & Analytical Writing for Bus.
Comm. (E, W)

** This non credit course can be exempted by taking
and clearing a test designed by the institute.

LAN 10* Foreign Language I
LAN 20**Foreign Language II
*1 = Introduction to Arabic
*2 = Introduction to French
*3 = Introduction to Spanish
*4 = Introduction to German
*5 = Introduction to Japanese
*6 = Introduction to Italian
*7 = Introduction to Russian
*8 = Introduction to Chinese

**1 = Intermediate Arabic
**2 = Intermediate French
**3 = Intermediate Spanish
**4 = Intermediate German
**5 = Intermediate Japanese
**6 = Intermediate Italian
**7 = Intermediate Russian
**8 = Intermediate Chinese

ECO101
Principles of Microeconomics
ECO102
Principles of Macroeconomics
ECO402
Pakistan Economic Policy OR
ECO405
Seminar in Economic Policy
LAW409
Corporate and Business Law
MATHEMATICS POLITICAL SCIENCE SOCIAL SCIENCE RELIGIOUS STUDIES STATISTICS
MTH101
College Algebra
MTH103
Calculus for Business Decisions
PSC301
Pakistan Studies (W)
SSC101
Introduction to Psychology
SSC301
History of Ideas (W)
SSC401
Business Ethics
REL101
Islamic Studies (R)
STA201
Quantitative Business Analysis
STA202
Quantitative Skills and Managerial Statistics

Core Business Courses

ACCOUNTING  FINANCE ENTREPRENEURSHIP HUMAN RESOURCE MANAGEMENT
ACC101
Introduction to Financial Accounting
ACC201
Intermediate Financial Accounting
ACC302
Cost and Management Accounting

FIN201
Introduction to Business Finance (R)

FIN202
Financial Management
FIN301
Financial Institutions (E)

MAN307
Entrepreneurial Leadership and Motivation
MAN308
Social Advocacy and Community Service
MAN403
Entrepreneurship and Small Business Management
HRM301
Human Resource Management (E)
MANAGEMENT MANAGEMENT INFORMATION SYSTEMS MARKETING LOGISTICS AND SUPPLY CHAIN MANAGEMENT
MAN101
Principles of Management
MAN302
Organizational Behavior (E)
MAN303
Production and Operations Management
MAN405
Strategic Management
MAN408
Analysis of Pakistani Industries

MIS303
IS Audit and Management (E)
MIS305
CRM Systems and Applications( E)

MKT301
Principles of Marketing
MKT302
Marketing Management
MKT403
Sales Management
MKT404
Methods in Business Research (E)
MKT509
Consumer Behavior

SCM301
Introduction to ERP Systems

Elective Business Courses

ACCOUNTING FINANCE AND BANKING HUMAN RESOURCE MANAGEMENT MANAGEMENT
ACC302
Accounting and Financial Information Systems
ACC502
Advanced Managerial Accounting
ACC505
Auditing
ACC506
Analysis of Financial Statements
FIN503
Corporate Finance
FIN504
International Finance
FIN505
Treasury and Fund Management
FIN506
Investment Banking and Security Analysis
FIN507
Portfolio Management
FIN508
Risk Management
FIN511
Analysis of Financial Statements
FIN514
Asset Liability Management
HRM501
Recruitment and Selection
HRM503
Employee Training and Development
HRM504
Negotiation Skills
HRM508
Salary and Compensation
HRM511
Performance Appraisal
HRM512
HR Analytics
MAN305
International Relations
MAN410
Introduction to Industrial Management
MAN501
Total Quality Management
MAN502
Business Process Re-engineering
EEM601
Environmental Management and Green Technology
MANAGEMENT INFORMATION SYSTEMS MARKETING ENTREPRENEURSHIP LOGISTICS AND SUPPLY CHAIN MANAGEMENT

MIS509
Software Project Management
MIS522
Business Information Systems
MIS524
Decision Support Systems
MIS525
Enterprise Systems
MIS526
Enterprise Resource Planning Systems
MIS527
Information Security MIS528
Advanced Information Security
MIS530
Information Systems Research
MIS532
New Perspectives on Organizations and Information Systems

 

 

MKT405
Marketing Research
MKT506
International Marketing
MKT507
Services Marketing
MKT508
Personal Selling
MKT510
Direct and Digital Marketing
MKT513
Media Planning
MKT520
Merchandising and Sales Promotion
MKT521
Distribution and Channel Management
MKT526
Public Relations and Event Management
MKT530
New Product Development
MKT531
Retail Management
MKT532/ADV401
Principles of Advertising
MKT608
Small Business Marketing
ENT503
Startup Experience
ENT504
Technology Support for Small Business
ENT505
Innovative Internet Based Business Models
ENT506
Emerging Entrepreneurial Environment
ENT507
Affordable Design and Entrepreneurship
ENT508
Getting to Market: Commercializing Your Idea
ENT509
Building and Managing Start-Up Teams
ENT510
Raising Capital Via Crowd Funding Venture Capital, Angel Funding and Debt
ENT511
Managing a Growing Business
ENT512
Startup Growth Strategies
FIN603
Entrepreneurial Finance
SCM302
Quantitative Methods in Production and Logistics
SCM306
IT Applications in Logistics
SCM309
Packaging Design and Environmental Aspects
SCM501
Supply Chain Management
SCM504
Procurement and Inventory Management
SCM506
Transportation Techniques and Management

 

*Students must take a minimum load of twelve credit hours (four courses) or a maximum load of eighteen credit hours (six courses) in a semester. In order to obtain the BBA (Honors) degree in four years, they need to complete twelve courses in a year. Full load of six courses can be taken each in the Fall and Spring semesters with an option for fewer courses in the latter and making up the shortfall in the summer session.

Course Structure

SEMESTER ONE SEMESTER TWO SEMESTER THREE SEMESTER FOUR
Academic English (W, R)
Principles of Microeconomics
Principles of Management
Introduction to Psychology
College Algebra
Islamic Studies (R)

Introduction to Financial Accounting
Principles of Macroeconomics
Principles of Marketing
Calculus for Business Decisions
Pakistan Studies (W)
Entrepreneurial Leadership and Motivation (R)

Intermediate Financial Accounting
Persuasive and Analytical Writing for Business Communication (E, W)
IS Audit and Management (E)
History of Ideas (W)
Quantitative Business Analysis
Social Advocacy and Community Service (E)
Business and Professional Speech
Introduction to Business Finance (R)
Business Ethics
Marketing Management (R)
Quantitative Skills & Managerial Statistics Organizational Behavior (E)
SEMESTER FIVE SEMESTER SIX SEMESTER SEVEN SEMESTER EIGHT
Introduction to ERP Systems
Financial Institutions (E)
Foreign Language I*
Methods in Business Research (E)
Human Resource Management (E)
Cost and Management Accounting
Financial Management
Foreign Language II
Production & Operations Management
Consumer Behavior
Corporate and Business Law
CRM System and Applications (E)
Sales Management (E)
Entrepreneurship and Small Business Management
Analysis of Pakistani Industries (R)
Elective I
Elective II
Elective III
Pakistan Economic Policy OR
Seminar in Economic Policy (R)
Strategic Management (R)
Brand Management (R)
Elective IV
Elective V
Elective VI
Internship (2 credit hours)