Industry engagement is referred to as working with different industries, where students can work with different corporation to apply their skills, theories and concepts learnt in class to the practical life and learn how things work in practicality This educational methodology enable students to enhance their degree training in a wide variety of real-world problem solving projects as part of their courses.

We believe in building a long term relationship with a network of industry partners who can tap on our students’ talents and qualifications. By engaging with them we built a link for our students to network and learn from these industry practitioners.

Industry Engagement Includes:

  • In-Course Projects
  • Guest Speaker Session
  • Workshops and Diploma Courses
  • Conferences
  • Events


Once upon a Cake Once upon a Cake

Marketing Strategies and Value Innovation students has explored and reviewed many products and services by using the tools of Blue Ocean Strategy. Once upon a Cake is also one of those products on which students have done remarkable work with the help of using creativity and innovation.

To view more in course projects details of other courses

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To see the details of other Guest Speaker Session in other courses

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IoBM has organized Professional Development Workshops that has been extremely valuable and surely set faculty further in motion towards their personal, professional and academic development. The learning through Listening to and interacting with esteemed Speakers/trainers of workshop has revitalized their minds with greater motivation and dedication towards their work.


ICEL Held on 9th – 10th April 2016

Pakistan’s first International Conference on Experiential Learning (ICEL) was organized by IoBM. It featured prominent entrepreneurs, corporate leaders, Heads of multinational companies, Heads from the Education Sector, including medical, engineering and professional colleges and universities and front-liners from the social, health and development sectors.

The keynote Speaker for the Conference was Malik Ahmad Jalal, CEO, Aman Foundation. Besides participation from Pakistan’s corporate, educational and development sectors, this Conference included concerned international experts as Dr. Margaret Madden, Australia, Dr. Jonathan Damiani, USA Mr. Sait Salik, Turkey, Ms. Ramona Anna-Maria Grigorie, Romania, Dr Sarfaroz Niyozov, Tajikistan and others. Present on this occasion were IoBM President Mr. Shahjehan S. Karim, Rector Mr. Talib Karim, Executive Director Ms. Sabina Mohsin, Deans, HoDs, faculty members, students, management and alumni.
Four tracks were designed for ICEL namely; Experiential Learning in Business Management, Experiential Learning in Higher Education, Experiential learning in engineering and Experiential Learning in Childhood Development and Schools.


The Marketing society is one of the oldest and most prestigious society of IoBM, formed in 1996. Its purpose is to encourage, promote and initiate project. Marketing Society gives you an opportunity to gain real life insight into the different aspects of marketing and a chance to meet and speak with professionals in the field. Its purpose is:

Collaborating with organizations.
Conducting Above the line promotional activities for organizations at the institute.
Conducting Workshops
Conducting Seminars
Conducting Conferences
Conducting Shows
Conducting not for profit activities.

To view highlights of the amazing events

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